The setup
One preferred partner per category
Sod, irrigation, whatever the category — one company becomes our exclusive recommendation and we stop referring anyone else in it. Customers who reach you through us get 10% off.
One category. One partner. No competing referrals.
Pure Turf's Preferred Partner Program
Now selecting one partner per category
Preferred Partner Program
We only recommend one company per category. We'd like it to be yours.
What we do
We build the page and bring the audience
We email our customer list introducing you and the offer, then build and host the co-branded landing page — that's on us, not you. We make the supporting posts, graphics and video, and we keep naming you as the go-to in your category.
What you bring
The offer, and the speed to honor it
10% off your standard pricing for any Pure Turf customer we send, priority scheduling for those referrals, your logo and approved photos for the page, and a referral back to us when your customers need lawn care.
one
preferred partner per category.
and the whole category points to you.
Cost to partner
$0
No fee to participate
SodIrrigation+ more
What we ask of a partner
01
Honor the discount
10% off for every customer we send, no exceptions. It's the one promise the whole program rests on.
02
Answer them quickly
Referred customers are representing us in that interaction. Priority scheduling and a fast response are the point.
03
Deliver work we'd sign
A level of service we're comfortable putting our name behind, because our name is on it.
04
Keep it exclusive
Tell us before changing the offer, pricing, or anything on the landing page — and don't refer your customers to another lawn care company while this is in place.
The customers you'd be introduced to 500+ five-star reviews across Middle Tennessee
“Pure Turf has done our yard for the last 15 years. They have been an absolute pleasure to work with and I would highly recommend their services.”
“Pure Turf service is great. My lawn is thicker and healthier than it was with my previous provider. The staff are responsive and knowledgeable.”
“Outstanding service and product! My lawn looks better than it's ever looked. Very competitive pricing that makes this service affordable.”
10%
Off, for every customer we send
That discount is the whole mechanism. It's what turns a name we mention into a reason to pick up the phone — and it's the one thing we ask a partner never to make an exception to.
Questions
What does “preferred partner” actually mean?
One company per category. In sod, irrigation, or whatever the category is, you become our exclusive recommendation — we refer customers to you by name and we stop referring anyone else in that category while the partnership is in place.
What does it cost?
Nothing. There's no fee to participate. We build and host the co-branded landing page, write the email to our customer list, and produce the supporting media. What you provide is the 10% offer, fast service for the customers we send, and a referral back when your customers need lawn care.
Who is the 10% discount for?
Any Pure Turf customer who comes to you through the referral, off your standard pricing. It's what makes the recommendation worth acting on rather than just a name we mention.
What do you need from us to launch?
Your logo, the offer details, and approved photos or video we can use on the landing page and in the email. That's genuinely it — we handle the build, the hosting, and the promotion.
How long does the partnership run?
It runs until one of us wants to change it. We check in quarterly on referral volume and how it's going, and we're open to adding a partner in a new category as we identify a good fit.
What happens if it isn't working?
We talk about it at the quarterly check-in. Nothing here is a long-term contract — the arrangement continues because it's producing for both sides, not because anyone signed something.
How do we start?
Send us your company and category through the form on this page, or call 615.785.1849. We'll talk through the category, the offer, and what the landing page would look like before anything is committed.
Or call 615.785.1849 and ask for David.
Preferred Partner Program · No fee
Tell us your category
Thanks — we'll be in touch.
We'll reach out within one business day to talk through the category, the offer, and what the co-branded page would look like.
Or call us now: 615.785.1849Preferred Partner Program
Every lawn here came from a recommendation.
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